Research On The Impact Of R&D Investment On Performance Of Internet Enterprises

Nowadays,in order to compete for the leading role in the innovation and development of modern basic information technology in the "fourth industrial Revolution",the competition among Internet enterprises to increase their R&D investment is becoming increasingly fierce.As China’s Internet economy has gained significant advantages in the competition of modern basic information technology in the "fourth industrial Revolution",it has inspired western governments to suppress the development of high-quality Internet enterprises in China.In this context,increasing R&D investment in Internet enterprises has both economic and political significance.In order to ensure the dual premise of profit and innovation advantage of Internet enterprises,how to use the R&D investment of Internet enterprises to improve performance has become an urgent problem for Internet enterprises to study.The specific research is as follows: First,the current situation of the impact of R&D investment on performance of Chinese Internet companies is investigated,and the crux of the problem between the long-term nature of R&D investment and the short-term nature of performance is concluded: the long-term nature of enterprise R&D investment return and the short-term nature of enterprise performance appraisal form a "maturity mismatch".Second,according to the needs of the research on the performance impact of R&D investment in Internet companies and build a theoretical foundation,and take the empirical study method to find the Internet company’s R&D performance influence factors,the study found that intensity of R&D investment,research and development ability and the performance of the current period have certain negative correlation,intensity of R&D investment,research and development ability is not related to lag issue,The second lag phase has the same trend but the significance does not pass,and the third lag phase presents a significant positive correlation.Based on this,an evaluation index system of the impact of R&D investment on performance in Internet industry is constructed.Finally,according to the typical and representative new enterprises choose aura as a case,using the Internet industry sample data to measure the impact of R&D on the performance evaluation index standard,analysis the aura of R&D investment in new enterprises and its performance,the analysis results show that the halo new overall corporate performance is better,but the R&D input intensity index data above the level of the Internet industry,The index data of R&D capability is lower than that of the Internet industry,indicating that the various capability levels of Halo New network need to be improved,and the R&D investment is conducive to promoting the rapid development of the enterprise.Taking Halo New Network as an example to promote vigorously,increasing the intensity of R&D personnel investment and R&D funds can strongly support the rapid development of China’s economy,help the Internet industry seize the leading role in modern basic information technology innovation,and increase the competitiveness of international R&D.