Research On The Financial Risk Management Of Lanzhou Jinlun Industry Under The Background Of Industry-finance Integration

In recent years,with the increasingly fierce market competition,due to the disconnection between business and finance in the daily management and development process of enterprises,the financial risks faced by enterprises have become increasingly diverse and complex.In order to effectively control the financial risks of enterprises,the integration of industry and finance has become very necessary.This article selects Lanzhou Jinlun Industrial Company as the research object.Through sorting out the existing literature at home and abroad,it is found that the integration of industry and finance has entered the corporate vision,but the progress is slow.Through field research on the case company,we have a practical understanding of the production and operation status of Lanzhou Jinlun Industry,and distributed questionnaires to the employees of the financial department of the case company to lay a solid foundation for the subsequent financial risk evaluation system of Lanzhou Jinlun Industry.By sorting out the actual operating conditions and financial data of Lanzhou Jinlun Industrial Company,this article identifies and analyzes the financial risks of Lanzhou Jinlun Industrial Company from four aspects: investment,financing,operation,and growth.It also uses the analytic hierarchy process to collate and analyze the collected questionnaires,selects 12 indicators that can represent the financial risk level of Lanzhou Jinlun Industrial Company,and constructs a weight matrix of financial risk judgment indicators for Lanzhou Jinlun Industrial Company,And complete a consistency check to ensure that there are no logical errors in the matrix.Subsequently,the efficiency coefficient method was used to evaluate the financial risks of the case company for the period 2019 to2021,and it was concluded that the enterprise may increase the possibility of financial risks due to issues such as weak short-term solvency and insufficient management of accounts receivable.Finally,this article believes that breaking down barriers to industry finance integration,promoting the process of industry finance integration,establishing an industry finance integration platform,broadening industry finance integration channels,and cultivating industry finance integration awareness can help Lanzhou Jinlun Industrial Company improve its financial risk management level and reduce the possibility of enterprise financial risk occurrence.Through this article’s evaluation and research on the financial risks of Lanzhou Jinlun Industrial Company.under the background of industry finance integration,the financial risks of the case company still need to be prevented through further strengthening industry finance integration,and corresponding financial risk control measures are proposed for the case company,with a view to providing reference for similar enterprises.