Research On The Asset-Light Profit Model Of Haisco Pharmaceutical Group Co.,Ltd. From The Perspective Of Value Chain

In recent years,the asset-light profit model has been favored by many enterprises.With the changing economic situation at home and abroad,the market competition is becoming increasingly fierce,the pharmaceutical industry is related to the people’s health,the people’s health awareness is gradually improving,the domestic pharmaceutical industry ushered in the rapid growth of the pharmaceutical market good prospects.In the context of the national policy to encourage drug research and development innovation,many companies are actively transforming and upgrading,trying to be light,paying more attention to asset-light resources such as research and innovation,brand promotion,customer relationship management,and marketing system construction,leveraging more resources with lighter asset structure,and thus building a unique competitive advantage of the company.And further explore the profit model of light asset.This paper mainly uses the literature research method and case study method to select Haisco Pharmaceutical Group Co.,Ltd.,a typical company in the pharmaceutical manufacturing industry that uses the asset-light profit model,as the research object,to sort out the financial characteristics of its asset-light profit model,and analyze the motivation for enterprises to adopt this profit model in the context of the industry.Analyze its implementation status from the aspects of R & D innovation,brand building,marketing system,production outsourcing management and customer management,and make an overall evaluation from the aspects of profitability,operating capacity,solvency and growth capacity combined with the outstanding value and average value of the industry.And from the perspective of value chain,it evaluates the effect of research and development,production,marketing,suppliers,customers and competitors.Through the research,it can be concluded that the asset-light profit model can improve the profitability of the group and enhance the core competitiveness of the group.Through the analysis,it is also found that the asset light profit model of Haisco Pharmaceutical Group Co.,Ltd.is also facing risks.Accordingly,relevant optimization measures are proposed to help enterprises better implement the asset light profit model.