Research On The Optimization Of Management Mode Of L Real Estate Development Company

The real estate industry is an important part of China’s economy.After more than 40 years of development,the industry is becoming more and more mature,and the competition among real estate development enterprises is becoming more and more fierce.With the development of the industry and the change of external environment,whether the management mode of real estate development enterprises can be adjusted to adapt to the new situation is the key to its successful operation.Since its establishment,L real estate development company have been committed to the development of green products,it has occupied a certain share in relevant segments in China and formed brand advantages.In recent years,with the continuous emergence of similar products,the pressure has gradually increased.Under the influence of national policy regulation,changes in market environment and internal contradictions of the company,the company has gradually encountered some problems.By analyzing the problems existing in the business,organizational structure,management system and corporate culture of L real estate development company,under the framework of relevant research results and the company’s latest development strategy,the management mode of the company is optimized based on the theory of decentralization,platform organization,self-organization and parenting advantage theory.Put forward the decentralized management based on matters;Platform structure based on value sharing;Self organization management based on internal marketization.In business,it strengthen the development of differentiated products and the application of decentralization;In the organizational structure,it emphasize the combination of platform organization and self-organization,put forward the principle of internal marketization,and optimize the power and responsibility relationship between the parent company and the project company;In terms of management system,it emphasizes the assessment and incentive policies centered on matters and based on effective value creation;In terms of corporate culture,it is proposed to establish an equal atmosphere of teamwork and fair interests.Finally,it puts forward safeguard measures for the implementation of the new model at the level of human resources,system and process.