Research On Performance Evaluation Of M Company From The Perspective Of Synergistic Effect

With the development of China’s economy in a new historical period,the traditional manufacturing industry is now facing the serious challenges of rapidly rising costs and increasingly fierce competition in the international market.At the same time,it also has some deficiencies in the lean manufacturing capacity,production capacity and quality control ability of high-quality products.Under the new situation,traditional enterprises have ushered in the wave of industrial transformation and upgrading,and the implementation of cross-border mergers and acquisitions has become one of the important ways of China’s industrial transformation and upgrading.However,cross-border mergers and acquisitions are not necessarily successful,and there are also many failure cases.Therefore,a reasonable and effective performance evaluation system is needed to judge whether cross-border mergers and acquisitions can overcome difficulties and achieve performance improvement.This paper selects the traditional daily chemical enterprise M company as a typical representative,takes its cross-border merger and acquisition of Internet game enterprises as an example,to construct the external synergy evaluation system and internal synergy evaluation system from the perspective of synergy effect.The external synergy evaluation system mainly includes market value change,market share,and comprehensive analysis;the internal synergy effect combines financial synergy,management synergies,management synergy and technical synergy based on entropy method,and makes specific analysis of various indicators.Through the performance evaluation analysis of M Company from the collaborative perspective,it is concluded that: First,cross-border merger and acquisition has effectively increased the market value of M Company;the market share of new industries and new business can be rapidly expanded through cross-border merger and acquisition.Second,cross-border acquisition can quickly improve the short-term performance;cross-border acquisition can achieve synergies.Third,there are risks to be vigilant after cross-border mergers and acquisitions.Although cross-border mergers and acquisitions have a positive effect,how to maintain it is still a problem that cannot be ignored,which needs continuous in-depth research.Finally,through the performance evaluation analysis of M Company,the enlightenment is drawn:seizing the merger and acquisition opportunity and choosing the appropriate target,the resource integration is the key to the synergistic effect after merger and acquisition,and the national policy of cross-border merger and acquisition should be considered and the actual social benefits.Through the above case analysis,we hope to provide reference for other enterprises to conduct cross-border mergers and acquisitions.