Research On Problems And Countermeasures Of Customer Relationship Management Of TL International Freight Forwarding Compan

In the context of the gradual internationalization of the world economy for decades,the economic and trade relations between all parts of the world have become closer,which virtually promotes the rapid development of the international freight forwarding industry.However,since this industry is a typical service industry with low barriers.How to establish core competitiveness to stand out among numerous enterprises of the same type and scale has become an urgent problem for every freight forwarding company.As market competition intensifies,companies have become more and more aware that the previous market was centered on products.But now it needs to be customer-centric to maintain long-term stable development.This gave rise to customer relationship management(CRM)in the freight forwarding industry.Utilizing customer insights,improving customer experience,and maintaining a good relationship with customers is necessary to bring sustained and stable profits to the company.Therefore,doing well on customer relationship management and solving various business needs of customers is the key of international freight forwarders.This paper takes TL International freight Forwarding Co.,LTD as the specific research object.Through the analysis of the company’s operating conditions and industry environment,and referring to the relevant concepts and research results of customer relationship management at home and abroad,find out the company’s customer relationship management issues that hinder the company’s development.By comprehensive planning and step implementation of customer relationship management strategy to achieve the purpose of enhancing the core competitiveness of TL international freight forwarding company market has guiding significance for the company’s customer relationship management.In addition,as an enterprise with international business,TL International freight forwarding Company has some representative problems in current customer relationship management,which will be a helpful reference for other similar international freight forwarding companies.