Research On The Customer Relationship Management Of QF International Freight Forwarding Company Under New Trading Environment

With the continuous change of trade environment and competition environment,the traditional international freight forwarders are facing new challenges in customer relationship management.The market of international freight forwarders has changed from"product-centered" to "customer-centered" for a long time.Just as Alibaba’s "YiDaTong"service,practices the concept of customer first,impressing customers with details,and fighting for customer value.However,the traditional freight forwarders only blindly pursue the number of new customers,often ignore the importance of their existing customers.Many domestic local freight forwarders have sprung up in the market after China’s accession to the WTO,which has brought a lot of competitive pressure to the international freight forwarders.The domestic special business cooperation mode makes many international freight forwarders lose their advantages to the local freight forwarders.Facing the changes in trading environment,in order to respond quickly when changes come.international freight forward are required to make rapid adjustments to their customer relationship management(CRM).Combined with the new trade environment analyze QF company’s CRM.This paper analyzed and summarized the problems in concept,technology and implementation of QF company’s CRM.Combined with the existing problems of QF company,this paper puts forwards the optimization goal,and offer the feasible optimization scheme by using the theory and CRM model.Hope the completion of this paper can make related enterprises pay more attention to CRM,and continue to optimize.Hope the competition of the freight forwarding industry is no longer vicious price competition,but a good competition closely following the change of the trade environment.