Research On The Influencing Factors Of Internet Financing Of Weihai Farmers’ Professional Cooperatives

With the revitalization strategy of the countryside and the modernization of agriculture,scale,modernization and industrialization have become an essential trend in promoting agricultural reform and development.As the major power of new agricultural business subjects,farmers’ professional cooperatives have enormous possibilities to accelerate the appropriate scale operation of farmers and boost farmers increase their income and get rich,and thus,the development of farmers’ professional cooperatives has received wide attention.2022 Law on Farmers’ Professional Cooperatives has improved and supplemented the institutional environment and support policies for the development of cooperatives,and2023 Central Government No.1 Document deeply Peasant professional cooperatives,it suggesting to encourage the cultivation of farmers’ professional cooperatives and push forward the operation of new agricultural business entities to enhance the action.With the incentives and push of a series of national policies,the number of farmers’ professional cooperatives is increasing rapidly,but the capital demand has also growing day by day,and the difficulty of raising funds has become the key to limit the growth of cooperatives and the growth of rural economy.Therefore,the financing problem of farmers’ professional cooperatives is analyzed in the current economic environment,The study focuses on broadening financing channels,innovating financing methods,and improving financing efficiency,so as to provide complete financial support for the healthy development of professional cooperatives and pushes the sustainable development of agricultural industry.Based on this,this paper takes the financing dilemma of farmers’ professional cooperatives as the starting point,briefly describes the current situation of financing development of farmers’ professional cooperatives,and analyzes whether farmers’ professional cooperatives in Weihai choose the Internet financing channel through four aspects: characteristics of cooperative leaders,cooperative operation characteristics,Internet financing cognition and external environment characteristics by means of field questionnaire survey.Firstly,a binary logistic regression model was used to analyze the influencing factors and the degree of role of Internet financing of farmers’ professional cooperatives in Weihai,followed by an analysis of the significant influencing factors of their Internet financing using the ISM explanatory structure model to analyze the internal hierarchical relationship,and finally,according to the research findings,corresponding countermeasure suggestions were put forward at the cooperative level,financial institution level and government level,respectively.The study shows that,firstly,the choice of Internet financing for farmers’ professional cooperatives in Weihai City is influenced to different degrees by the characteristics variables of cooperative leaders,cooperative operation characteristics variables,Internet finance cognitive level characteristics variables,and external environment characteristics variables;secondly,the empirical analysis by constructing a logistic regression model and ISM explanatory structure model concludes that the factors influencing Weihai farmers’ professional cooperatives The surface-level direct factors that influence the choice of Internet financing channels are profitability level,risk preference,time cost of previous financing,and expectation of local future economic development,the shallow-level factors are the degree of Internet security cognition and Internet financing cognition,the middlelevel factors are literacy level,Internet financing history,and government popularity of Internet financing,and age is the factor that influences the choice of Internet financing by farmers’ professional cooperatives in Weihai City Age is the deep-rooted factor that affects the choice of Internet financing by farmers’ professional cooperatives in Weihai.According to the findings of the study,we propose(1)to deepen the awareness of Internet financing channels at the level of farmers’ professional cooperatives.(2)Strengthen the training and learning of Internet knowledge and raise the awareness of financing safety and risk management.At the level of Internet financial institutions,we propose(1)to increase the innovation of financial products and expand the field of financial services.(2)Strengthen risk control to create a good financial ecological environment.At the government level,it is proposed that(1)actively promote the Internet financing policy and improve the level of safety awareness of cooperatives.(2)Improve the supervision system of the Internet financial market,strengthen the security of agriculture-related financing and other countermeasures to enhance the availability of Internet financing for cooperatives.