Research On Optimization Of Platform Enterprise Value Evaluation

With the rapid development of the Internet,a type of enterprise that utilizes the Internet to provide a trading platform has emerged,which can be called a platform enterprise.In recent years,the country has vigorously advocated the development of the digital economy.In early 2021,the Action Plan for Building a High Standard Market System proposed to accelerate the creation of a data element market.At the same time,the SASAC issued a notice to speed up the Digital transformation of traditional enterprises,deeply tap the value of data,improve data insight,and accelerate the promotion of industrial digital innovation.Many traditional enterprises began to transform to the Internet,attempting to use the Internet to empower,and some traditional bulk commodity enterprises have also developed online sales platforms.The case of Ruimaotong Enterprise selected in this article is a traditional coal enterprise that has transformed into a platform enterprise through the development of the Internet.Internet platform enterprises have a large number of light assets,and their value is greatly influenced by users.Therefore,there is greatuncertainty in the value of internet enterprises,and their asset value also has the characteristic of fast updating.Based on this,this article evaluates the value of platform enterprises using the traditional valuation methods of market approach,DCF model,and real option B-S model.The results obtained from these three models are compared with the stock price of Ruimaotong Enterprise,and further explore the utility of B-S model in platform enterprise value evaluation.Through research,it is found that the real option model evaluates platform enterprises more closely to the true asset value of the evaluated enterprise,So when evaluating platform enterprises,it is possible to consider using the real option method instead of traditional evaluation methods for evaluation,in order to more accurately reflect the true value of assets.In addition,this article also confirms that the uncertainty of future earnings for platform enterprises can affect the value of current enterprise assets.By comparing the value assessed by using the real option method with the current asset value,this paper finds that the value assessed by using the real option model will be lower than the current market value,and the current asset value is affected by the uncertainty of future earnings.It can also be seen that using the real option evaluation model to evaluate platform enterprises has its advantages over other traditional evaluation methods.The research in this article can provide a reference for future value evaluation of internet platform enterprises.After evaluating the value of case enterprises,this article summarizes the application mechanism of the real option method in platform enterprise value evaluation,which can provide effective reference for the value evaluation of platform enterprises in China.In addition,the research of this paper expands the way of platform enterprise value evaluation,which can more accurately evaluate the overall value of platform enterprises.Through this research,the data assets of major platform enterprises can be paid attention to,which is conducive to promoting the Digital transformation of enterprises and accelerating the development process of China’s digital economy.