Research On SD Company’s Enterprise Valuee Valuation Based On Free Cash Flow Discount Method

Since the reform and opening up,with the vigorous development and further improvement of the capital market,the development goal of each company under the market system has also changed from profit maximization to value maximization.To achieve value maximization,we need to achieve multi-directional and multi angle coordination in enterprise management.At present,the evaluation of enterprise value has gradually become a hot and difficult point in the capital market.For different objects,the evaluation results of enterprise value are different: managers understand the internal value of the enterprise through the evaluation results,so as to analyze and judge whether a specific decision is feasible for the enterprise;Investors can also have a comprehensive understanding of the enterprise through the evaluation results,so as to study and judge the feasibility of investment;At the same time,the enterprise value evaluation method also has a wide application prospect in enterprise merger,enterprise purchase,enterprise reorganization and listing.Therefore,using appropriate evaluation methods to make a reasonable and comprehensive evaluation of enterprise value has important theoretical research significance and practical application value.This paper studies the existing enterprise value evaluation theory at home and abroad,and takes it as the research basis of SD real estate company’ s enterprise value evaluation.Firstly,this paper combs and analyzes the research status of enterprise value evaluation at home and abroad.Secondly,it reviews and expounds the relevant theories of enterprise value evaluation in detail,compares and analyzes various enterprise value evaluation methods,and adopts the discount free cash flow method as the enterprise value evaluation method of SD real estate company according to the comparative analysis results.In addition,this paper also expounds the current development situation of SD real estate company in detail,combined with the analysis of SD real estate company’ s current financial situation and the basic development of the real estate industry at this stage,finally verifies and determines that the method suitable for evaluating the enterprise value of SD real estate company is the free cash flow discount method.Then the value of SD real estate company is evaluated based on the improved free cash flow model.According to the industry characteristics and current situation of SD real estate company,grasp the key points of enterprise value promotion countermeasures,and further improve the strategy of enterprise value appreciation by using the sensitivity analysis of value driving factors.Finally,through the value evaluation of SD real estate company,this paper analyzes the main factors that cause its value change,as well as the current development problems and difficulties of SD real estate company,and puts forward practical relevant policy suggestions for the above problems.It can not only provide practical case reference for the business development of SD real estate company and the promotion of enterprise value of small and medium-sized enterprises similar to SD real estate company,but also enrich the research results of enterprise value evaluation theory in China at the present stage and better guide the development of enterprises.