Research On The Impact Of Digital Trade Barriers On China’s Cross-border E-commerce Export

With the rapid development of the global digital economy,"digitalization" not only changes people’s lives,but also profoundly subverts the production mode of traditional enterprises.The rising digital economy constantly expands new fields of global trade and brings unprecedented opportunities for the development of the world economy.Cross-border e-commerce has emerged rapidly in the global trade value chain,showing a prosperous scene.However,with the rapid development of the digital economy,some challenges and obstacles have been exposed.This paper firstly analyzes the theoretical basis and mechanism of digital barriers to trade,and then compares and summarizes the classification of digital barriers to trade,and takes the OECD data on digital service trade restriction index as the main measurement index.Due to differences in economic development and regulatory level,the development level of digital economy varies greatly in different regions.The government departments of various countries have formulated strict policies and measures,set up effective regulatory mechanisms,and implemented strict cross-border restrictions on the business data of different enterprises.These restrictive measures also show the spread of "local protectionism" ideology,and increasingly high requirements for the standardization of the digital economy.Digital barriers to digital trade are also becoming more complex.With the large-scale implementation of trade restriction measures,so as to better guarantee the smooth progress of cross-border e-commerce trade and provide powerful theoretical and policy support for the development of the cross-border e-commerce industry.Firstly,this paper deeply explores the relevant theoretical basis and mechanism of digital trade barriers,and analyzes its current development status and characteristics.In addition,this paper will also compare and analyze the existing technical indicators reflecting digital trade barriers,sum up the different classification status of digital trade barriers,and take the OECD digital trade restrictions index as a measurement indicator.This paper builds a trade gravity model,conducts an empirical study on the panel data of China and major cross-border e-commerce export trade partners,and discusses the relevant influence of the degree of digital trade barriers on the export of Chinese cross-border e-commerce enterprises.The core explained variable of this study is China’s cross-border e-commerce export scale(EXP),and the core explained variable is Digital Trade Barrier Index(DSTRI).Other control variables include the level of economic development(GDP),population(POP),foreign direct investment(FDI),the geographical distance between two countries(DIS)and the border between trading countries(BOR).Then,through empirical analysis,this paper makes a quantitative analysis on whether cross-border e-commerce exports of 30 trading partner countries are affected by the level of digital trade barriers.Meanwhile,through grouping comparison,it also analyzes whether the digital trade barriers index of different countries will produce heterogeneity on cross-border e-commerce exports.Finally,this study takes digital trade barriers as the entry point,and deeply discusses various factors that affect Chinese cross-border e-commerce exports in the past few years,which is forward-looking and innovative.The results show that the digital trade barrier index of trading countries has a significant negative effect on the development of cross-border e-commerce export,which greatly restricts the development of cross-border e-commerce export.Therefore,in order to promote the development of our e-commerce export,the government and enterprises need to make efforts.The government should actively promote the establishment of digital trade barriers early warning mechanism,and increase the construction of domestic digital infrastructure to promote economic development.At the level of enterprises,they should have a deep understanding of digital trade barriers,implement localization strategies,strengthen self-owned brand construction,explore multilateral e-commerce high value-added emerging markets,and carry out global marketing.Through this study,export cross-border e-commerce enterprises can have a clear understanding of digital trade barriers,an emerging trade restriction measure,so as to respond effectively to maintain their core competitiveness and avoid being at a disadvantage in the process of globalization.