Research On The Development Strategy Of New Venture HY Company Based On Core Product

After the August 12 Tianjin Port explosion,the state pays unprecedented attention to the supervision and control of production safety.But in fact,the current production safety management industry is not standardized,in the actual production process,limited by the lack of advanced tools,the lack of outstanding personnel and management system is not perfect and other factors,resulting in the safety production management of various industries are more or less restricted.In this situation,the author,who used to be a practitioner in production safety management,together with several senior practitioners in production safety management,planned and developed a set of "production safety management platform" system based on pain points in actual work,relying on Internet technology and the characteristics of the Internet of things,which is suitable for most enterprises engaged in social production activities and in line with their production safety management needs.It is hoped that on the premise of ensuring safety,the level and efficiency of production safety management can be significantly improved in the aspects of efficiency,cost and professional ability,so as to explore the huge potential opportunities and development space of the production safety management industry.In this context,in order to make the safe production management platform of this product to the market smoothly,HY company came into being.HY company is based on Internet technology,engaged in safety production management tools and system development and operation of science and technology start-ups,the independent research and development of the "safety production management platform" system is HY company’s only core series of products,is the first product plan after the establishment of the company’s creation model,the existence of the company is entirely dependent on the growth rate and effect of this product.Compared with other customer-driven and market-driven enterprises,they first analyze resource conditions and then choose suitable products and industries.Therefore,this paper will take HY Company as the research object,take the product as the main line,and focus on the product development needs as the focus,comb the conditions and influencing factors required for product development and market promotion,and analyze the external environment and internal resource capacity of the company through PEST,Porter’s five Forces model,SWOT and other methods,to clarify its own strengths and weaknesses.According to the analysis results,a core product-driven and intensive development strategy is established.Concentrate all advantageous resources of the company to build core products,and strive to improve the technical level and practical value of products;Collaborative innovation actively expands the upstream and downstream industrial chain and continuously extends the attributes of platform products with rich content and wide applicability.At the same time,follow the market characteristics of the Internet and capital era,do a good job in multi-channel marketing,take the initiative to seek cooperation,in order to quickly occupy the market.Besides,I planned the product cycle,carried out the update iteration quickly,maintained the market share and dealt with the potential competitors in the future.Finally,from the aspects of improving the organizational structure,accumulating talents,enriching funds and so on,formulate corresponding safeguard measures to ensure the smooth implementation of the company’s development strategy.