Research On Service Quality Of Bei Tai Business Area Of PA Life Insurance Beijing Branch

With the improvement in quality of life,people worry about their own security,and there are many insurance companies that offer those services.Good customer service is important for people to decide which insurance to buy and renew if it is good.As the company grows in China,the influence also increases,and the reputation of good customer service makes the company grows even more,it is also the key point.Good customer services quality is necessary for the reputation of company.The passage learn about some service details of PA Life Insurance Beijing Branch,Beitaipingzhuang business District.Old customers were asked to analyze and find out weaknesses in the service provided in order to make some improvements.With the SERVQUAL theoretical scale model and the own feature of the insurance industry,we adjust some points,for example,the corresponding secondary index of five dimensions have been extended for some others,it is totally for 21.A survey was done and the data from 406 questionnaires was analyzed and validated to find out the deficiencies in the service provided to the customers.And then,we check the reliability and validity of the survey with SPSS.Finally,we calculate the distance of servicing quality.Finally,There have some shortages and the service needs to be improved through above ebaluated of PA Life Insurance Beijing Branch,Beitaipingzhuang business Districct.In order to make some changes..Also,the theoretical tool named IPA would be used in this passage to find out which dimension should be improve firstly.we hope the advice given here can help the company to become better and better with an excellent serves,and also plays a reference role for the same industry research.