Study On We Bank Digital Inclusive Financial Business Model Research

Digital inclusive finance can not only improve the efficiency of financial services and user experience,but also cover more people and promote the realization of common prosperity in China.In the process of promoting inclusive finance development through digital finance,various financial institutions are making efforts and making some innovations.As one of the internet banks,We Bank has the advantages of technology and development concepts.Since its establishment,it has been committed to developing digital inclusive finance to better benefit everyone.Therefore,it has achieved outstanding achievements in the development of digital inclusive finance.The models used by We Bank in the development of digital inclusive finance are also very valuable for other financial institutions to learn from,but there are still some problems in its business model.Therefore,studying the We Bank digital inclusive finance business model can not only provide some reference for other financial institutions,but also help We Bank better promote the development of its digital inclusive finance business.This article selects We Bank as the research object,and first introduces relevant concepts and theories such as digital inclusive finance and digital inclusive finance business models.Secondly,a case study and analysis will be conducted on We Bank.As an important direction for the development of We Bank,digital inclusive finance has already explored some excellent business models on the way to digital inclusive finance.Therefore,this article selects its data-driven financial platform model,supply chain finance model,and government bank guarantee model from both personal and corporate perspectives,and introduces the business overview,representative product analysis,and Analyze the operating mechanism and mode characteristics.Finally,this article concludes that the digital inclusive finance business model of We Bank has certain shortcomings in customer acquisition,anti fraud,credit pricing,and post loan management.In the customer acquisition stage,there are mainly problems with relatively single marketing methods and insufficient coverage of long tail customer groups;In the anti fraud link,due to the information protection in the supply chain to a certain extent,it will cause the problem of data fraud,and there may be adverse selection risk in the government bank undertaking model.In the credit pricing process,We Bank mainly relies on Tencent’s credit data,which has low financial relevance.In the post loan management process,there are issues of information leakage and incomplete tracking of post loan fund usage.This article proposes corresponding optimization strategies,mainly by improving sustainable innovation capabilities and expanding marketing channels to enhance customer acquisition capabilities;Anti fraud by improving residents’ financial literacy and digitization of enterprises;Improve credit pricing capabilities by increasing effective data expansion and collection,and strengthening information exchange with credit reporting agencies;Strengthen post loan management by strengthening information protection and improving post loan tracking.The main innovation of this article lies in its innovative research perspective and innovative research content.Firstly,there has been more research on the economic and social effects of digital inclusive finance in existing literature,but there is less research on its business development model.Studying its business model can help financial institutions better promote the development of their digital inclusive finance business.Secondly,as the first internet bank in China,We Bank has a profound technological background.In the process of developing digital inclusive finance,its advantages have enabled We Bank to take the lead and have many excellent models to learn from.Using We Bank as a specific research case for analysis and research has certain innovation.