Study On The Development Of Micro And Small Credit Business Of Webank

Inclusive finance has been developed in China for many years,with fruitful theoretical results and a large number of successful practices.However,the inclusive effect for small and micro enterprises is still unsatisfactory.The problem of difficult loans for micro and small enterprises has not been significantly alleviated,and the business of inclusive finance has fallen into a development bottleneck.However,with the emergence and use of digital technology,inclusive finance has also ushered in new opportunities,using digital technology to develop inclusive finance business,and digital inclusive finance has become a new hot spot.As the first Internet bank in China,Webank was very clear from its inception that its service targets are individuals and micro and small enterprises.Webank has developed a convenient and efficient micro and small credit business model,which provides practical and effective solutions for solving the difficulties and pain points encountered in the process of lending to micro and small enterprises.This paper focuses on the business of micro and small enterprises served by Webank,and focuses on the specific business of "micro business loan" to conduct a comprehensive study of this business.Based on a comprehensive review of relevant theoretical literature at home and abroad,this paper analyzes the micro and small credit business of We Bank and its specific product "Micro Business Loan"."First,we provide a brief introduction to the general situation of We Bank and "Micro Business Loan",and then analyze in detail the environmental factors for the development and operation of Micro Credit,mainly the five factors of policy,economy,resources,technology and structure.We Bank relies on strong financial technology and a de-IOE structure to greatly reduce operating costs,which lays the foundation for the good operation of "micro-business loan" and continuous benefit to micro and small customers;secondly,we analyze the operation mode,lending mode and risk control mode of "micro-business loan"."Micro Business Loan" adopts a purely online platform operation model,which reduces costs and improves operational efficiency.This joint lending model not only expands the coverage of financial inclusion,but also provides a driving force for Microlife’s continued growth.Wezubank uses big data technology to control the whole process of risk before,during and after lending,effectively alleviating the information asymmetry between Webank and micro and small customers.Using the annual reports of Webank and other banks,we summarize the effectiveness of the"micro-business loan",which has achieved "universality,benefit,multiplicity and convenience" and good social and financial performance,as well as the goal of sustainability.Then,we analyze the problems of single marketing channel,low financial attributes of social data,and serious homogenization of micro and small credit business,etc.;Fourth,we conclude that the research paper confirms the good results of "micro business loan" and the powerful engine of financial technology.The paper concludes that the results achieved by "micro credit" and the strong role of financial technology as an engine It also suggests that the government should improve the credit system,strengthen the policy support for micro and small enterprises and plan the development of digital inclusive finance;that Internet banks should enhance innovation,improve quality and connect more platforms;and that micro and small enterprises should improve their internal governance system,operate according to the law and maintain a good credit record.