Investigation On Financing Situation Of Main Body Of Mingshan Tea Industry Chain Under The Background Of COVID-19 Pandemic

The Mingshan tea industry has developed for a long time,and in recent years it has made great contributions to the economic take-off of Ya’an.However,with the development of rural revitalization and modern agriculture,the problems in the chain of Mingshan tea industry are becoming more and more obvious,and the outbreak of the COVID-19 pandemic in 2020 has brought gloom to the development of the industry.In these contexts,the main body of the Mingshan tea industry chain financing is also facing some problems.Mingshan tea industry chain main subjects are tea farmers,tea cooperatives,tea enterprises and local financial institutions,using these subjects as a research perspective and understanding their current financing status,problems and causes in the context of the COVID-19 pandemic in 2020,and then proposes recommendations to solve the problems.This article based on the agricultural credit theory,pecking order theory,self-remunerative trade theory and risk management theory,and through a review of relevant studies by domestic and international scholars.Then,through the research method of questionnaires and interviews,I research the financing situation of Mingshan tea farmers,tea cooperatives,tea enterprises in the context of the COVID-19 pandemic and find out the problems of these subjects in financing:First,tea farmers’ financing needs not fully met after the COVID-19 pandemic.Second,tea cooperatives lack financing incentives.Third,the financing needs of tea enterprises have a gap after the COVID-19 pandemic.Fourth,tea enterprises have a single source of financing,the amount of financing is limited.Based on the problems identified,the analysis of the causes led to the following conclusions: First,the epidemic has a different degree of impact on the financing of the main industry chain,and the financing needs of tea enterprises are more urgent;Second,the effectiveness of financial supply from rural financial institutions is insufficient;Third,tea farmers’ productive financing needs drop after the COVID-19 pandemic;Fourth,tea cooperatives have little incentive to raise funds and the epidemic has not impacted them;Fifth,the epidemic has led to a rise in short-term demand and a fall in long-term demand from tea companies.In response to the above findings,the following recommendations are made: First,possible risks of the epidemic can provide lessons for rural financial institutions to deal with the crisis;Second,fill the demand gap of the financing main body and increase the support for the financing main body;Third,broaden the financing channels of financing entities and enhance their ability to resist risks;Fourth,the government should establish a follow-up and monitoring mechanism for tea cooperatives;Fifth,tea companies should change the way they develop and promote their own development.