Study On Improving The Revisit Rate Of Theme Parks Based On Tourist Satisfaction

Compared with the traditional resource-oriented tourism development mode,the emerging tourism form of theme parks have developed rapidly and become more and more popular with tourists.After a vigorous development,the theme parks show a state of decline.In recent years,the changes in the external environment,especially the impact of COVID-19 on tourism,have made the theme parks encounter a huge direct impact and long-term pressure.Although the future Chinese theme park market demand growth will maintain steady growth trend,but Due to the normalization and recurrence of COVID-19,the theme park is closed periodically and passively,making the cash flow tight and facing bankruptcy;and the travel mentality,behavior mode,consumption concept and demand of the new generation of target tourists change.At the same time,it also accelerates the transformation and upgrading of Chinese theme parks.Tourists are an important market for theme parks.It is crucial for the parks to maintain a higher number of tourists for the local tourist market,seize the local tourist market,and improve the satisfaction and recreation rate of local tourists.This paper focuses on the “Magic Amusement” theme park of Fuyang as the research subject.First,the research objects are studied and designed on the basis of combing the relevant concepts,tourist satisfaction and expectation theories.Next,through the questionnaire survey,collect data both online and offline according to the severity of the epidemic.Then,using SPSS.26 statistical analysis software to collect the effective data were successively conducted with descriptive statistical analysis,revisit rate cross-table table analysis,reliability and validity analysis,correlation analysis and regression analysis.And get the resource attraction,market attraction,service quality,environmental quality four aspects are the main factors affecting the tourist satisfaction and revisit rate of the magic amusement theme park.Finally,using the research results,the feasible suggestions are put forward to improve the revisit rate of tourists,so as to expand the popularity and influence of Fuyang “Magic Amusement” theme park and promote its sustainable development.