Research On The Service Marketing Strategy Of Agricultural Inclusive Business Of F Bank Credit Franchise Center

For a long time,rural finance has been one of the hot issues in the financial field.Farmers are a huge social group in China and the root of the "three rural" issues.In recent years,with the proposal of the Rural Revitalization Strategy,the attitude of banks towards the rural financial market has gradually changed from the original "big retreat" to the trend of "big March",and the competition in the financial market is intensifying.In order to respond to the changes of the industry environment more efficiently and ensure a place in the agricultural market competition,the small loan center of bank f must improve the existing product marketing strategy,increase marketing efforts,and use relevant service marketing theories to make the service marketing strategy not only meet the market needs,but also meet the actual needs of customers.This paper takes the agricultural inclusive business of the small loan center of bank F as the main research object.Through the use of literature analysis,questionnaire survey,case analysis and other research methods,this paper collects and sorts out the data of the inclusive financial loan and agricultural loan balance,number of households,product implementation and other data of the small loan center of bank F,including horizontal competition,and analyzes the marketing status of the small loan center of bank F,using PEST analysis method and SWOT analysis method,Analyze and summarize its industry environment and competitive environment.At the same time,conduct a product satisfaction survey on the agricultural inclusive customers of the small loan center of bank F.combined with the findings of the questionnaire,the small loan center of bank f currently has inaccurate positioning,insufficient product competitive advantages,unclear price advantages,low-key promotion methods,narrow channels,low efficiency of service personnel The physical display is not perfect and the service process is complicated.Through the above series of analysis,using STP theory,combined with 7PS marketing theory,this paper puts forward improvement strategies and suggestions for the marketing of agricultural inclusive products in the small loan center of bank f from the aspects of clarifying market positioning,product diversification,differentiated pricing strategy,multi-channel marketing,improving promotion effect,improving personnel quality and level,strengthening physical display,improving service process,and puts forward corresponding safeguard measures.