Research On The Incentive Scheme Of G Taxi Company’s Operating Drivers

At present,China’s social economy is in a new period of steady development,and the market economy environment is becoming increasingly complex.With the increase of domestic labor cost,the enterprise competition mode has also undergone unprecedented changes.Especially for enterprises in the transportation industry,the professional ability and service level directly affect the market competitiveness and industry position of enterprises.The level of service mainly depends on the talent team construction,quality,work enthusiasm and creativity of front-line staff.To maintain the stable development of the talent team and contribute to the development of the enterprise,scientific and reasonable incentive programs are particularly important.The operation scale of G Taxi Company ranks first in the city,becoming the leading taxi company in Harbin.High starting point,fission development,adhere to the development strategy of socialized service,market-oriented operation,large-scale operation and chain expansion,tap multiple benefits through internal control management,seize the customer market with innovative services,and cultivate brand image to win social reputation.The operation of G Taxi Company is the epitome of the development of the taxi market in the new era.Under the change of the market environment,the operating drivers of G Taxi Company,to some extent,have experienced the phenomenon of weak work and low enthusiasm.Therefore,this paper chooses the operating driver incentive scheme of G Taxi Company as the research object to conduct in-depth analysis and improvement of the incentive scheme,in order to help G Company better retain and use the operating front-line personnel,motivate front-line personnel,and also provide reference and reference for other similar enterprise system optimization incentive schemes.This paper uses literature analysis method to analyze the incentive demand of G taxi company’s operating drivers,and optimizes the incentive scheme for the problem of operating driver demand.First of all,the background and significance of the current incentive scheme for optimizing operating drivers are summarized,It also combs the organizational structure,operating driver structure and work characteristics of G Taxi Company,as well as the current incentive scheme.Secondly,through the questionnaire survey of operating drivers,the demand factors of drivers are understood from four aspects: sense of belonging,management ability,interpersonal relationship and salary and welfare.Finally,in view of the problems and shortcomings of the current incentive scheme,the principles and ideas for optimizing the incentive scheme are clarified,and the optimization is carried out respectively from the aspects of material incentive,knowledge training scheme,promotion channel scheme and dual honor incentive,and the guarantee measures for the scheme optimization are designed in detail.The purpose of the optimized incentive scheme is to match the working characteristics and psychological demands of operating drivers,so that G taxi company can build a good incentive range for operating drivers,fully stimulate the working enthusiasm of operating drivers,and also provide some reference for other operating taxi companies to develop driver incentive schemes.