Research On The Optimization Of Diversification Strategy Of G Co.,Ltd

China’s New Normal is undergoing a new round of adjustment and change,and private enterprises under the new situation have also ushered in unprecedented development opportunities.Accelerating transformation and upgrading,promoting quality and efficiency improvement and seeking medium and high-end development mode have become the inevitable choice of private enterprises.With the increasingly urgent demand for transformation,many enterprises choose diversified business strategies.Diversification strategy means that enterprises must enter new markets and produce new products.In this process,enterprises must face various risks and challenges.Only by constantly optimizing and upgrading their strategic needs and objectives and improving their core competitiveness,In order to effectively reduce the possible financial risks in the process of enterprise development and realize the expansion and development of enterprise scale.This paper attempts to analyze the external environment affecting the development of enterprises and the internal financial performance of enterprises.Through the analysis,it is concluded that the diversified business strategy of enterprises needs to be continuously optimized and upgraded,so as to control the possible risks of enterprises.Taking g Co.,Ltd.as an example,through the multi angle analysis of macro environment and industry environment,it shows the urgency of enterprise diversification strategy upgrading;This paper analyzes the financial performance of G Co.,Ltd.from the four aspects of profit,debt repayment,operation and growth,and comprehensively analyzes the implementation effect of G Co.,Ltd.from the four aspects of opportunity,threat,advantage and disadvantage by using SWOT theoretical analysis tools,and comes to the conclusion that G Co.,Ltd.under the current external environment,In order to continuously promote the development of diversification strategy,we need to rely on our own technical advantages,improve the composition of industries and products,tackle key technical problems in emerging markets,improve enterprise operation efficiency and promote the continuous upgrading of diversification strategy development.This paper explores the problems existing in the current diversified business strategy stage of G Co.,Ltd.,and finds out the problems existing in G Co.,Ltd.,such as unbalanced business growth,high customer concentration,rising debt level and declining gross profit margin of main business.Through the analysis of the causes of the problems,from the aspects of business growth rate,business market scale,operation ability,scientific research ability To adjust and optimize the business demand and target setting of diversification strategy,so as to provide reference countermeasures for improving the implementation effect of diversification strategy of G Co.,Ltd.