Research On Optimization Of Supply Chain Management In A Dairy Company

Ningxia is one of the top ten major milk producing provinces in China,with unique geographical,climatic,and environmental advantages.It is an international golden milk source belt,rich in forage resources,and of excellent milk quality.It is one of the most suitable areas for dairy farming in China.At the same time,the milk industry is also a leading industry in Ningxia’s "six special" industries.In 2022,the No.1 central document of the central government proposed to accelerate the expansion of beef,mutton and dairy production,and the recently released"14th Five Year Plan" outline proposed to ensure the supply security of grain,cotton,oil,sugar,meat,milk and other important agricultural products.The Implementation Plan for High Quality Development of the Dairy Industry in Ningxia,in accordance with the strategic deployment of the autonomous region on "improving the quality and development of efficient breeding and breeding industry,accelerating the construction of the three major agricultural systems,and enhancing the comprehensive benefits of agriculture",and the long-term goal of producing a hundred billion yuan output value of the dairy industry,clearly depicts the roadmap,construction drawings,and battle plans for the development of the dairy industry,providing diversified support for achieving new breakthroughs in the high-quality development of the dairy industry.The policy arrangement has laid a solid foundation for the high-quality development of Ningxia’s dairy industry,helping it to leap into a competitive industry,green industry,health industry,and even a prosperous industry for the people in Ningxia.In recent years,relying on the significant resource endowment of Ningxia’s dairy industry and key dairy companies such as Mengniu and Yili,they have continuously increased their investment in the Ningxia region,resulting in a shortage of supply in the Ningxia raw milk market.Company A is a leading enterprise in Ningxia,mainly engaged in large-scale breeding and raw milk sales.It has a certain representativeness and typicality in many aspects such as breeding history,experience,and production scale of raw milk.At the same time,due to its high production level,rich management experience,advanced management technology and management level,and mature supply chain management system,it has contributed actively to the continuous development of Ningxia’s milk industry.Therefore,this article takes Company A as an example,using supply chain management theory and contract theory as theoretical support,to analyze and study the supply chain management of Company A.On the basis of summarizing relevant research literature at home and abroad,a detailed analysis is conducted on the supply chain processes and links of Company A’s material supply and procurement,dairy farming and production,raw milk cold chain and logistics,and product operation and sales.The practical problems in the supply chain management process are explored,including high raw material procurement costs and multiple risks,high raw milk transportation costs and difficult quality control,limited raw milk unit price and weak processing capacity,Inventory management has severe inventory accumulation and low efficiency.And propose corresponding optimization and combination strategies,including:ensuring the quality and supply of forage and improved varieties,reducing costs,emphasizing cooperation,innovation and supervision,leveraging deep processing through interest linkage,and taking multiple measures to improve inventory management.Through on-site research,this article delves into the current situation,pain points,and difficulties of supply chain management in Company A,and provides feasible countermeasures and suggestions to efficiently connect the material chain,information chain,and capital chain from suppliers to users,and build a value-added chain.The dialogue between typical Case study and relevant theories aims to provide decision-making reference and experience for regional scale pastures,relevant enterprises and relevant management departments that formulate strategies to revitalize the dairy industry.Furthermore,it will promote the quality and efficiency improvement,upgrading,and technological innovation of Ningxia’s dairy industry,and achieve the development vision of "China’s high-end milk hometown".