Research On The Policy-based Financial Support For The Development Of Characteristic Industries In Towns In Lanshan District, Rizhao Cit

China has always attached importance to agricultural and rural development.China’s Opinions on the Implementation of the Rural Revitalization Strategy mentioned that the focus of rural revitalization is industrial prosperity,emphasizing that rural revitalization should be based on industry.However,in the face of vast towns and villages,only by "adjusting measures to local conditions and highlighting characteristics" can the township characteristic industries have a future,the villagers can become rich,and the rural revitalization strategy can achieve sustainable development.However,the development and expansion of township characteristic industries cannot be separated from financial support and policy guidance.How to evaluate the effect of policy based financial support for the development of characteristic industries under the guidance of the government is of great importance.The characteristic industries of villages and towns are rooted in the counties and towns.The government plays an important role in guiding financial capital to inject into the development of characteristic industries of villages and towns,and is an important promoter of the development of local characteristic industries.Therefore,taking Lanshan District as an example,it is of great significance to study the policy oriented finance under the guidance of the government to support the development of characteristic industries.This paper takes the policy based finance as the starting point to support the development of township characteristic industries represented by green tea industry.First,based on the credit subsidy theory,incomplete competition market theory and the policy implementation cycle model of Rehn and Rabinowitz,the mechanism of policy based finance driving the development of township characteristic industries is clarified.Second,on the basis of sorting out relevant domestic and foreign literature,the development status of Lanshan District’s township characteristic industries,the development status of Lanshan District’s policy based finance,and the effect of Lanshan District’s government’s policy based finance in supporting the development of township characteristic industries in recent years are studied by combining qualitative and quantitative analysis.Third,by means of questionnaire survey and selecting relevant indicators such as specific township characteristic credit extension,further empirically test the impact of Lanshan District’s policy based finance on the development of local characteristic industries,and then draw conclusions and put forward relevant suggestions on government supervision and guidance policies.The research shows that policy based finance in Lanshan District plays a key and positive role in influencing the development of characteristic industries in villages and towns,but there are also problems such as weak macro-control policies,unclear positioning of financial institutions,and imperfect policy based financial service mechanism.Therefore,we should increase the guarantee and supply of characteristic industries in villages and towns,innovate policy based financial products,improve the service capacity of financial institutions,and improve the financial foundation level of characteristic industries in villages and towns.