Research On Enterprise Value Evaluation Of AutoNavi Infrared Based On Improved EVA Mode

Under the background that the country has encouraged technological innovation and committed itself to building an innovative country in recent years,as a leading high-tech enterprise in the infrared camera industry,Guide Infrared is booming.The value evaluation of enterprises can help enterprise managers to improve their business decisions,so as to understand what kind of business decisions are conducive to enterprise development and value-added.This paper uses the improved EVA model to evaluate the value of Guide Infrared,which is conducive to developing the EVA valuation method,enriching the enterprise value evaluation system.It can also provide decision-making basis for the managers of the company,promote the growth of the value of the company,and provide reference for external investors to invest.This paper is based on the Capital Asset Pricing Model theory and Modigliani-Miller theory,and uses the research methods of literature analysis,comparative analysis and quantitative analysis.In the process of research,this paper selected the annual report data of Guide Infrared from 2017 to 2021,calculated the comprehensive value of the enterprise under the traditional EVA model.Because the traditional EVA model does not consider the impact of non-financial indicators on the value of enterprises,and the impact of non-financial indicators on enterprise value is bigger than financial indicators,on the basis of the traditional EVA model,the AHP is used to combine the non-financial indicators with financial indicators.The traditional EVA model is modified and the improved EVA model is obtained.The improved EVA model is closer to the market value than the traditional EVA model.Through the value evaluation,this paper finds that the influencing factors that hinder the value improvement of Guide Infrared include the insufficient capacity construction of star products,the high reserve balance,the high proportion of equity financing,the excessive reliance on the top five customers,and the small proportion of technical talents.In view of these obstacles,this paper proposes to the management of Golder Infrared chip capacity expansion,strengthen reserve management,optimize capital structure,and actively expand the market Countermeasures and suggestions for strengthening the construction of technical talents.