| The spread of the novel coronavirus epidemic has changed the pattern of world economic development,and the digital economy has developed rapidly under this special environment.In particular,industrial digitalization,relying on the transformational technology of the scientific frontier,has effectively promoted the transformation of enterprises,formulated effective business strategies in the future,and created the advantages of enterprise quality and efficiency.In various business strategies of industry digitalization,intelligent operation platform strategy subverts traditional operation mode,creates new profit growth points,and becomes one of the successful ways of industrial digital transformation.Under such a background,agricultural products circulation supply chain enterprises should seize the opportunity,seize the advantages of the digital economy era to build the intelligent operation platform of the industry;Old ideas should be eliminated,new thinking and habits should be created to realize the transformation of digital operation of enterprises,and the operation strategy of intelligent platform should be chosen as the operation strategy of digital transformation.Taking relevant domestic and foreign literature as reference,and industry data as reference,this paper makes an in-depth analysis of the operating environment of D Group by using the theories of technological innovation and industrial coordination,enterprise strategic management and enterprise operation management,and other tools such as environmental analysis.Based on the existing problems and causes of D Group’s operation platform,this paper proposes the intelligent operation strategy of the agricultural approval platform.The strategy is to use Internet technologies such as big data,user portraits,big data precision decision-making,Internet of Things,etc.to reorganize and operate various resources that constitute the carrier of enterprise functions and the information infrastructure and commercial supporting facilities of the group,to help enterprises become the core subject of the agricultural products circulation industry chain,to realize the intelligent transformation of enterprises,to create new core competitiveness,and to create new profit growth points.At the same time,the implementation focus of the intelligent operation strategy of the agricultural approval platform of D Group was discussed in depth,and the guarantee measures of human resources,organizational culture and information technology were put forward.The relevant conclusions have certain reference value for the intelligent transformation of enterprises in the same industry. |
