Marketing Strategy Research On S Project Residential Products Of R Real Estate Group

With the continuous improvement of people’s living standards,people’s demand for the quality of clothing,food,housing and transportation is increasing day by day.As a part of China’s tertiary industry,real estate effectively meets people’s desire for housing demand,improves people’s living level,drives the development of national economy,and real estate itself has made rapid progress.In order to ensure a more stable and healthy development of the real estate market,the central and local governments at all levels have formulated a series of real estate regulation measures,which increase the difficulty of real estate business activities and make real estate business activities face greater challenges.As the external performance of real estate,the marketing effect of real estate products directly reflects the level and status of real estate business activities.And to be able to do a good job in the marketing management of real estate products,and to develop a scientific and feasible marketing strategy,has gradually become a key factor in the success or failure of real estate business activities.This paper takes S project residential products marketing business of R real estate group as the research object,according to the Marketing management,Strategic management,Economics,Organizational behavior,Consumer behavior theory and other theories learned from MBA courses,with professional theory to guide the practice of investigation,in the access to a large number of real estate papers,data and journals,combined with the latest data obtained from the practice survey,studies and discusses the marketing strategy of S project residential products of R real estate group.Referring to the relevant research in the field of marketing management at home and abroad,according to the relevant research methods of marketing management,this paper analyzes the internal and external environment of S project residential products of R real estate group,and carries out SWOT analysis on the current internal and external environment of S project residential products of R real estate group,determines the market positioning of S project residential products of R real estate group,and further formulates targeted product strategy,price strategy,channel strategy and promotion strategy,and put forward the corresponding suggestions for the implementation of each strategy,as well as the corresponding implementation guarantee,and finally draw the research conclusion.Through the research and discussion of S project residential products marketing strategy of R real estate group,this paper hopes to have a certain guiding role in the real estate product marketing related work,and can also provide reference for other real estate projects and enterprises in this field.