Research On The Financial Risk Of Hualian Supermarket Under Quasi-Financial Mode

Due to the impact of the new retail and the increasingly fierce market competition,the traditional retail industry is developing in our country.It is inevitable to encounter the problem of shortage of funds,and the capital pressure of enterprises is increasing.Traditional financing methods have been difficult to meet the existing capital needs and development needs of enterprises.In this case,the emergence of the quasi-financial model provides enterprises with new innovative thinking and helps enterprises get out of the predicament of capital shortage.Compared with traditional bond financing and equity financing,quasi-financial financing has the characteristics of low financing cost.Enterprises can also increase their profitability to a certain extent by financing through quasi-financial financing.Because of the unique advantages of this financing method,the quasi-financial model has been widely used in retail enterprises in recent years.As a retail enterprise listed earlier in China,Hualian Comprehensive Super has promoted the development of the enterprise through the application of quasi-financial model,which is specifically reflected in reducing the financing cost of the enterprise,helping the enterprise achieve store expansion and improving its competitive advantage.Through the use of quasi-financial models,Hualiun consolidated its market position further.However,opportunities and risks often coexist.While Hualian has achieved development through quasi-financial mode,quasi-financial mode has also brought some financial risks to Hualian.In this paper,Hualian Comprehensive super as the research object,first of all to introduce the financial model and financial risk related theories.Secondly,it describes the current situation of Hualian Comprehensive Super League and analyzes its financial characteristics.Then the paper discusses the mode and motivation of application finance model of Hualian Comprehensive Super.Then,through case analysis and other methods,combined with the enterprise financial analysis of Hualian Comprehensive Chao,the current situation and causes of financial risks under the applied financial model of Hualian Comprehensive Chao were analyzed,and suggestions were put forward accordingly.It is hoped that the experience of Hualian Comprehensive Super application financial model can provide reference for related enterprises.