Research On Children Insurance Mobile Internet Marketing Strategy Of Pingan Life Insurance

Without doubts,one of the most prominent features of modern commercial activities is to fully integrate with modern advanced technology.Mobile Internet marketing is without question the "trendiest" promotion method,and businesses on various sources are fighting by inches on such marketing method.In comparison with the traditional marketing,the advantages of low cost,wide audience,accurate target markets and rapid data exchange rate are only part of its favor and this new marketing method has subtly changed the modern marketing.Pingan life insurance is one the bellwether which leads China’s insurance industry.It has been developing rapidly ever since,and its insurance products are highly recognized among many competitors’ products.In recent years,Pingan children’s insurance products has becoming more and more appreciated in insurance market,other than that,Pingan children’s insurance products such as "Pingan Fu" are also the pioneers in the industry.This paper takes the mobile internet marketing strategy of children’s insurance in Pingan Life insurance as the studying subject.By using PEST model,SWOT model and Porter five forces as tools,analyzes the marketing environment characteristics of children’s insurance in Pingan life insurance,thereby accurately determines the Strength&Opportunities in Pingan life insurance and learn the Weakness&Trends of Pingan mobile internet marketing,based on the current operational status of Pingan life insurance mobile internet marketing,to use a popular mobile phone applicationPingan Golden Butler,its build in children insurance marketing module to have a thorough study of mobile internet marketing.Thereafter,in the foundation of 7P theory and STP theory,design marketing strategies specifically towards,to solve the problems of Pingan mobile internet marketing encountered,and put forward corresponding supportive measures to maintain implementation,which can effectively ensure the mobile internet marketing of Pingan children’s insurance,in the meantime,solve the common problems of children insurance industry faced currently.