Research On Marketing Strategy Of DT Fortune

The third party financial management was born in Europe and America.Due to the financial system and environmental problems,the development of our country is relatively slow.However,with the rapid development of China’s economy,China has a large number of well-off families,whose wealth scale is very considerable,which provides a good development opportunity for the third-party financial management in China.In this context,if the third-party wealth management company DT wealth company wants to seize this good opportunity,it must analyze the current marketing strategy based on the analysis of the internal and external environment,and constantly improve the shortcomings.On the basis of fully referring to the relevant theories and methods of marketing,this paper first introduces the overview of DT wealth company and the current situation of marketing strategy,and finds the main problems of DT wealth company’s marketing strategy through interview and investigation.Then,with the help of pest macro environment analysis model,industry development status and Porter’s five forces competition model,the external environment of DT wealth company is analyzed,and the internal environment of DT wealth company is analyzed.On this basis,the SWOT analysis of DT wealth company was carried out and the marketing strategy suitable for its own development was selected.Then,the market segmentation and market positioning of DT wealth company are carried out,and the marketing strategy of DT wealth company is formulated from the aspects of enriching products and services,implementing differentiated pricing and personalized pricing,strengthening channel control and expansion,and enriching promotion methods in combination with 4Ps marketing combination theory.Finally,in order to ensure that the marketing strategy of DT wealth company can be implemented quickly and smoothly,safeguard measures are proposed from four aspects: strengthening human resource allocation and management,strengthening risk management and control of wealth management,actively using electronic information technology and shaping a positive corporate culture.