The Brand Image Design Of Hunan Shunhua Linwu Duck Under The Rural Revitalization Strategy

In 2017,the rural revitalization strategy proposed agriculture and rural modernization,and then the Ministry of Agriculture released the "China Agricultural Products Brand Development Research Report" in 2018,which proposed that accelerating the construction of agricultural brands is an important measure to promote the development of modern agriculture.The research of agricultural product brand construction is gradually concerned about.This dissertation takes Shunhua Linwu duck agricultural products as an example,summarizes the current situation of its brand image construction through case analysis and questionnaire survey,and analyzes the problems and deficiencies in brand construction.To sum up,this project studies the development mode of "rural revitalization +brand image design" through the brand image design of Shunhua Linwu Duck.Using the literature research method,case analysis method and questionnaire survey method,the research and design through the brand story building,logo design,derivative application design and other series of ways.To achieve the purpose of enhancing product value and promoting rural revitalization,brand construction is essential.Characteristic agricultural products brand visual image design will also be paid more and more attention.