Research On Digital Transformation Of Smalland Medium-sized Securities Companies

At present,China’s wealth management market is in strong demand,the brokerage business of small and medium-sized securities firms is seriously homogenized,and the "Matthew effect" of the securities industry is prominent.Under this complex research background,this paper summarizes the necessity and significance of the digital transformation of small and medium-sized securities companies through the methods of literature research and case studies,and reveals the opportunities and challenges faced by the digital transformation of small and medium-sized securities companies.Based on the analysis of typical domestic and foreign institutions on the basis of practicing digital development,it is clearly proposed that the digital transformation of small and medium-sized securities firms must focus on wealth management as an advantageous track,integrate existing platforms,consolidate the foundation for transformation,and simultaneously carry out soft capabilities at the company level.Build and actively develop new business models.At the same time,based on the perspective of optimizing supervision and top-down,this paper puts forward policies and suggestions that can promote the digital development of the securities industry.It is hoped that the regulators will follow the trend and follow the trend.On the other hand,foreseeing the risks in the reform will escort the healthy and stable development of the securities industry.The article combines the author’s actual work experience,especially in the position of the digital transformation pioneer of the online gold department of a securities company,and has a deeper understanding of the importance o digitalization in the future business development of securities companies.Transformation paths is innovative in terms of practical feasibility.