| Over the past 40 years of reform and opening up,China has not only made remarkable achievements in comprehensive national strength,but also emerged a group of high net worth people as the world’s second largest economy,who have a strong demand for wealth management.The deepening of interest rate liberalization not only promotes the diversified development of China’s capital market,but also forces financial institutions such as commercial banks and securities companies to transform their wealth management.The traditional profit model of China’s securities industry is mainly to earn the commission income of channels.With the implementation of the one-person multi-family policy,the entry of foreign securities firms and the increasing number of professional institutional investors,securities firms begin to seek new profit growth points by developing wealth management businesses such as selling financial products and investment consulting.Commercial banks occupy a dominant position in China’s wealth management market.Under the dual challenges of external financial institutions and large securities companies,the wealth management of small and medium-sized securities companies is not going smoothly.This paper explores how to optimize the wealth management model of small and medium-sized securities companies.This paper analyzes the status quo and existing problems of wealth management of small and medium-sized securities companies.Case analysis method is adopted to conduct in-depth research on the wealth management mode of F Securities.By referring to the successful experience of wealth management model of domestic and foreign financial institutions,combining the basic theory of wealth management and the case of F Securities,finally put forward the relevant suggestions to optimize the wealth management model of small and medium-sized securities firms.The suggestions are as follows:Build the organizational structure of wealth management,integrate the internal resources of the company,and plan the company’s wealth management business;Adjust the wealth management assessment system to seek a win-win situation for customers and the company;Hierarchical wealth management client structure,with different services for different levels of customers;Improve customer satisfaction by improving the professional quality of employees,mining customer needs,providing rich product lines and other ways;Enhance the brand effect of wealth management by strengthening its own product construction. |
