Research On 5G Customized Network Marketing Strategy Of B Telecom Company

Looking back on the history of mobile communication,the odd generation is usually the running in stage and cultivation stage of technological innovation and market demand,while the even generation is the mature application and comprehensive prosperity of the market after the running in of technology and market.2G->3G->4G wireless network upgrade,there is a strong 2C market demand drive in the market.5G has not exploded in the 2C market.At present,the greatest value of 5G lies in the industry field,but how to pry the industry market is the main direction of exploration,and 5G industry customization network has been given high expectations.At the same time,industry customers are facing the demand for comprehensive digital intelligence upgrading of enterprise information infrastructure.5G customization network is based on 5G network to realize the integration and customization of digital capabilities such as connection,computing,intelligence and industry technology and industry scenes.5G industry application is the stepping stone for the industry,and innovative and mature solutions play a leading and exemplary role.As a professional company facing 2B market of a telecom operator,B telecom company has focused on cultivating the government enterprise customer market for decades and accumulated a large number of high-quality government enterprise customer resources.In the face of the gradual saturation of Traditional Resource-based projects and basic information and communication construction projects,and the increase of income pressure and transformation pressure,B telecom company urgently needs to find a new development direction.Using PEST analysis and other analysis tools,this paper analyzes the 5g customized network marketing of B telecom company from the aspects of business status and product capacity,and obtains the difficulties faced by the current development,including the difficulties that the business opportunity conversion rate needs to be improved,the technical reserve needs to be enhanced,the opening process needs to be optimized and the marketing method needs to be improved.Then,through SWOT analysis and Porter’s five forces model analysis,we get the competitive advantage of the differentiation of 5g customized network of B telecom company.Combined with the actual situation of B telecom company,we apply 7PS marketing theory and put forward practical and effective 5g customized network marketing strategy of B telecom company.In terms of product strategy,it puts forward standardization strategy,trial promotion strategy and self research priority strategy;In terms of price strategy,it puts forward the basic traffic tariff strategy and the cognitive value pricing strategy of customized services;In terms of channel strategy,it puts forward the strategy of consolidating existing channels and expanding online channels;In terms of promotion strategy,it puts forward the strategy of advertising media promotion and organizing industry ecological Partner Conference;In terms of personnel management strategy,this paper puts forward the strategy of building 5g customized network expert talent team;In the aspect of process strategy,it puts forward the standardized project process strategy;In terms of tangible display strategy,it puts forward the strategy of self built simulation scene exhibition hall and on-site visit of customer success cases.Finally,in order to ensure the implementation of marketing strategy,specific safeguard measures are put forward from the aspects of organization,product operation,incentive system and human resources.To sum up,the 5g customized network products of B telecom company have the dual advantages of technology and market.B telecom company should refer to the 7PS marketing strategy formulated in this paper,strengthen its own 5g customized network product research and development,and pay attention to the reasonable price formulation and the construction of 5g customized network professional team,so as to make 5g customized network marketing a new growth point for the highquality development of B telecom company.