Research On Business Model Innovation Of Green Supply Chain Finance Service

With the clear proposal of the "dual-carbon" target,China’s economy is continuously seeking the path of low-carbon and green development to achieve sustainable development goals.Therefore,green supply chain financial services have emerged.Compared with the more abundant achievements of exploration in green supply chain finance abroad,such financial services are still in their infancy in China.Although the market prospects of green supply chain financial services are vast,they are still niche products at present.To develop localized green supply chain financial services,it is necessary to explore innovative business model paths so that they can be adapted to the domestic financial market environment as soon as possible.This paper aims to explore the innovative implementation path of the business model of green supply chain finance services on Internet supply chain finance platforms through typical case studies,providing some ideas for the innovative development of green supply chain finance services in academic research and practice.This article combines literature review with case analysis,taking the online supply chain platform-Jian Dan Hui as the research object,to explore the innovative path of developing a business model for green supply chain finance services based on internet supply chain finance.The main research approach includes constructing a framework of the business model elements of green supply chain finance service based on the canvas model theory.In the case analysis part,through a dynamically developing research route,namely from identifying the growth driving factor of the business model,to comparing the innovation stages of "Internet +" and "green supply chain finance services",and finally to analyzing the innovative practice effect,the article studies the realization path of the business model innovation of green supply chain finance services.Through case analysis,it was discovered that for online supply chain platforms to achieve ideal business model innovation in green supply chain finance services,several conditions must be met.Firstly,the platform must establish itself in an industry ecosystem led by core enterprises to create a value co-creation and sharing network for the business model,providing more space for value creation.Secondly,the deep promotion of green finance in the supply chain finance market provides greater benefit space for the business model.Finally,the establishment of a sound information flow and collaborative sharing mechanism provides more innovation space for the service decision-making system design of the business model.