Competitive Strategies Of Changsha Mobile HeBao Payment

At present,foreign third-party markets are monopolized by a few companies such as Paypal,and have already gone through the stage of competition and incentive.To ensure its economic security,each country established its own payment companies,such as Alipay in China,Webmoney in Japan,Kakaopay in South Korea,Paytm in India,Paypal in Europe,QIWI in Russia,etc.The scale of third-party payment is different,but it is the common choice of governments and consumers.There are 232 third-party payment enterprises with payment licenses in China,and the third-party payment enterprises have entered the era of "stock competition".Alipay and Wechat expand consumer groups by shopping on Taobao and chatting on Wechat respectively.They were the first to launch the third-party payment function,and they have achieved absolute dominance,and their market share is 94%,while other third-party payment companies,market share is lower.As the world’s second largest economy,China has the world’s largest consumer market.With 1.4 billion people and 8 million companies,China is the world’s largest trading nation,the world’s largest foreign exchange reserves,and one of the world’s fastest growing economies.Its payment market has huge consumption potential.Although the third-party payment enterprises represented by Hebao payment have obvious competitive advantages compared with Alipay and Wechat in the personal consumption market,Hebao Payment is very important to the strategic position of China Mobile group.In addition,the Chinese government strengthens the enforcement of anti-monopoly competition,which makes other third-party payment enterprises with compliance payment license have new development.He Bao payment can find its own advantages in the market segment by differentiating positioning,using the new technology of mobile finance and blockchain,catering to the policy trend of promoting digital RMB in China,digging into the application of SIM phone card functions and exploring FNC technology.This paper takes the Hebao payment launched by Changsha Mobile as the research object,deeply analyzes its development and growth path,and constantly summarizes some problems and difficulties in recent years.Through the SWOT analysis method,analyze the competition of Hebao Payment in the market in terms of advantages,disadvantages,opportunities,challenges,etc.,find out some problems in the competitive strategy of Hebao Payment,and finally put forward these problems,combined with the Internet The theory of payment and financial innovation,and Hebao Payment are the strategic positioning of China Mobile Group.We try to study the competitive strategy of Hebao Payment,propose strategies that are beneficial to the development of enterprises,identify the competitive position of Hebao Payment,and gradually find out.It also provides some useful lessons for other thirdparty payment companies.