Research On The Development Strategy Of Supply Chain Finance Business Of R Company

With the development of social economy and the application of Internet technology,the"Internet Plus" model has been widely applied in various industries,providing development opportunities for enterprises.Internet finance is based on cloud computing,big data,blockchain and other emerging information technologies to achieve financial integration and reduce the degree of information asymmetry and transaction costs.Internet plus supply chain finance model is one of the new directions of Internet finance innovation service.Internet supply chain finance can effectively reach the end of supply chain and solve the financing problem of small and medium-sized enterprises.This paper takes R company as the research object to explore its supply chain finance business development strategy.R Company is a fintech company with rich experience in Internet finance.It has unique solutions in building business models and sorting out business compliance processes.At present,R Company is facing development difficulties such as policy control of its core business,idle internal resources,loss of customers and so on.It is in urgent need of transformation to reshape its market competitiveness.Internet plus supply chain financial service platform is the direction of its business transformation and development,and growth strategy is its alternative strategy.Using PEST analysis model and Porter’s five forces analysis model,this paper examines the opportunities and challenges that R company’s new business faces.The external factors evaluation matrix is derived from a comprehensive analysis of the external environment.The key external opportunities are government policy support and the wide application of Internet technology,and the main challenge is that the policy supervision will be more and more strict.Secondly,through the comprehensive analysis of internal environmental factors,the internal factors evaluation matrix is obtained.The key advantages include strong product and service innovation ability,technology innovation ability,research and development ability.The key disadvantage is that the industry entered late,and the market development and promotion need to be strengthened.Finally,after analyzing and researching R company’s internal and external environment,a SWOT matrix strategy analysis of R company is conducted.It has formulated a growth-oriented strategy for its supply chain finance business expansion.On this basis,the vision and strategic target of R company are put forward.The implementation strategy includes four aspects:product leadership strategy,marketing expansion strategy,market or customer differentiation strategy and partner integration strategy.The corresponding guarantee mechanism includes system guarantee,talent guarantee,technology guarantee,capital guarantee,risk management guarantee,enterprise culture guarantee and so on.Ensure R company’s supply chain finance business development strategy can be successfully implemented.