| In recent years,the competition of securities industry in our country has become more and more fierce.How to deal with the impact under the new situation and grasp the opportunity of innovation and development has become an important issue that needs to be urgently considered in the survival and development of securities companies.Based on the author’s own experience in the securities industry for many years,first of all,the diversification of the securities business and the status quo of the development of combing the comprehensive level of performance analysis.It is found that:in general,there is an optimal level of diversification of business types,so that the comprehensive business performance of brokers can reach the best.In the early stage of diversification of securities firms’ business types,that is,before reaching the optimal level of diversification of business types,the comprehensive performance of securities firms is improved significantly.With the further improvement of the diversification degree of securities business,after reaching the optimal diversification level of business types,the integration ability of securities business is severely tested due to the increase of the cost of new business expansion,the coupling cost between businesses,and the cost of investment trial and error,resulting in a certain negative impact on business performance.The impact on business performance presents a kind of heterogeneity.The lower the classification evaluation rating of securities firms,the heavier the regulation,the greater the resistance to innovation.Finally,based on the analysis results,the paper discusses the diversified development path of securities firms,and puts forward suggestions for the industry supervision. |
