Research On Competitive Strategy Of Yuexiu Real Estate Shenyang Company

Competition to the development of enterprises is increasingly prominent,real estate industry,as the representative industry in China,development speed has been in the forefront of the world.In recent years,with the improvement of the country’s economic level and the acceleration of the urbanization process,as well as housing system reform and housing prices continue to rise,the real estate industry has become one of the important forces driving the growth of the national economy.With the escalation of the impact of national macro-policies on the real estate industry and the acceleration of the volatility of the real estate market,real estate enterprises are facing unprecedented competition and challenges.In 2021,the real estate industry faces profound changes in the industry landscape,and maintaining financial soundness is one of the key points for high-quality and sustainable development.On March 10,2022,Yuexiu Real Estate Shenyang,Inc.announced its results for the full year ended December 31,2021.Yuexiu Real Estate Shenyang’s total contract sales for 2021 were about 1.55 billion yuan,down 10.2 percent from a year earlier,the announcement said.Full-year revenue was about 1.38 billion yuan,down 11.3 percent from a year earlier.How to make Yuexiu real estate Shenyang company to get better development,in the premise of ensuring their own development sustainability,firmly based on the white-hot market competition,this is one of the company’s leadership can not consider.In view of this,this paper discusses the competition strategy of Yuexiu real estate Shenyang company through the research,so as to facilitate its development for reference.The Shenyang Company of Yuexiu Real Estate is selected as the research object and some suggestions are put forward for the problems in the competition of the company.According to the review of relevant literature,there are many different degrees and characteristics of domestic and foreign competition strategies for real estate industry.From the perspective of innovative research,this paper will put forward some countermeasures and suggestions to promote the healthy and steady development of Yuexiu real estate Shenyang corporation.Based on the relevant theories of enterprise competition,this paper analyzes the current macro and industry environment of Yuexiu real estate Shenyang company by using pest analysis and potter five force model competition as the analysis method of enterprise competitive environment.Based on the questionnaire survey,this paper combs out the problems of enterprise competitive positioning,organization operation,human resources and marketing methods,and puts forward some suggestions from four aspects.The first is to define the competitive position.Second,strengthen the organization operation,strengthen the cooperation between the organizations and improve the operating system standards;Third,coordinate human resources,build a talent reserve ladder and improve pay performance management;Fourth,expand the marketing channels,implement the offline and offline and improve the enterprise marketing system.Hope to be able to promote the Shenyang Yuexiu real estate company can be better based on competition in the future,enterprises can get long-term development.