Research On Competitive Strategy Of Jin Di Group(Shenyang) Real Estate Co.Ltd

The world economy is an organic whole of the global economy.In a period of world economic instability,the Chinese economy cannot stand alone.The Chinese economy is undergoing historic changes.The real estate industry as a pillar industry will be affected by the economic environment and will remain stable in China Play an important role.With the continuous improvement of people’s living standards,people have higher requirements for spiritual and material life.The real estate industry has ushered in the next transition period,saying goodbye to the era of rapid expansion.The current market environment provides new opportunities for the development of the real estate industry.However,not adjusting for so long in the face of market changes means obsolescence.Jin Di Shenyang,as a regional company of Jin Di Group,is the core area for the implementation of the Northeast strategy and faces huge challenges.Only by seizing the opportunity at the time of change can we stand out in Shenyang,where large real estate companies are concentrated,create advantages in a fiercely competitive environment,and achieve sustainable development.The content of this article is as follows:The first is to summarize the background of Jin Di Group(Shenyang)Real Estate Real Estate Co.,Ltd.,and give examples of problems that the company has.The second is to analyze the company’s external environment and competitive environment,using the PEST analysis method to analyze society,economy,technology,and culture.The capabilities of competitors in the industry were analyzed using the Porter Five Force Model.The use of external factor evaluation matrices provides a more detailed summary of strategy development.Third,analyze the company’s internal environment,build an internal factor evaluation matrix,and summarize the advantages and disadvantages of each function and.Elaborate on corporate culture,organizational structure,financial level,etc.Finally,the SWOT analysis tool was used to identify the strengths and weaknesses of the enterprise,external opportunities and threats,and establish a SWOT analysis matrix for Jindi Shenyang.Choose ST’s diverse strategy.Achieving continued developmentFinally,in order to make Jindi Shenyang meet the development requirements of the head office,a low-cost,differentiated strategy was used.Find the highlights and breakthroughs of regional development,based on low-cost strategies and differentiated strategies as the main competition points,to gain advantages and expand market share.According to the current situation of Jin Di Shenyang Real Estate,the strategy implementation and guarantee measures are put forward.