Research On Competitive Strategy Of PY Financial Management Company

In recent years,with the rapid development of financial management business,financial institutions have accumulated greater risks.In order to avoid the continuous expansion of financial risks,the People’s Bank of China and other departments issued the Guiding Opinions on Regulating the Asset Management Business of Financial Institutions(hereinafter referred to as the "New Regulations on Asset Management")in April 2018.Since then,the entire asset management industry in China has faced major changes.The new asset management regulations aim to "promote the return of bank wealth management to the source of asset management business".According to the requirements of this guidance,domestic banks are applying for the establishment of wealth management companies.The financial management companies of state-owned commercial banks have become the new stars in the asset management industry,bearing many expectations and concerns.PY financial management company opened in January 2022 and is a wholly-owned subsidiary of PF bank.In accordance with the requirements of the "new asset management regulations" on bank development governance and risk isolation,PF bank planned PY financial management company to carry out financial asset management business and actively respond to the new situation and challenges.PF bank is a national large-scale commercial bank.The development of the company will rely on the financial business resources of the parent bank and build the positioning of a leading asset management institution with the advantages of channels,customers,services,risk control and market competitiveness.This thesis selects the financial management company of PF bank as the research goal,analyzes the basic situation of the company.In order to solve the problems faced by PY financial management company in its development,this thesis explores from three aspects:(1)using the method of literature analysis.(2)Using PEST model,Porter’s five forces model,interview method and questionnaire survey method,this thesis analyzes the development competition of PY financial management company.(3)Using SWOT analysis model,this thesis makes a comprehensive analysis on the operation of PY financial management company,and puts forward the competitive strategy by using the research conclusion.This paper takes the development of PY financial management company as the research object,gives the strategic implementation suggestions in four aspects:market side,regional side,and risk control side.It also puts forward a number of safeguard measures from four aspects:personnel,technology,assessment,and products,to ensure the successful operation of the differentiation strategy.This article has a certain guiding role in the development of PY financial management company,and is of reference significance for the operation and development of other financial management companies.