Research On The Marketing Strategy Of BOAN’s Anti-tumor Drugs Boyouno

With the rapid development of the anti-tumor medicine industry in China,marketing has begun to play an increasingly important role.How to fully adapt to the actual needs of the development of China’s anti-cancer medicine market,realize effective integration of existing marketing channels,and effectively improve marketing efficiency,is the focus of various anticancer medicine companies in China.BOAN’s anti-tumor drugs are mainly dedicated to the research and development of anti-tumor products and medicines.At present,they are focusing on innovative anti-tumor antibodies,cell therapy,gene therapy and other major technical fields,and are actively carrying out technological transformation and upgrading,which is important for the next stage of strategy.Success is essential.Based on this,this article conducts research on the marketing of BOAN’s Boyounuo anti-tumor drugs,which focuses on combining problem-oriented and development orientation,and proposes BOAN’s Boyounuo’s anti-tumor drug marketing improvement and optimization strategies.Through research,this article believes that BOAN’s Boyouno anti-tumor drug has problems such as insufficient anti-tumor product innovation,insufficient product price differentiation,single marketing channels,and insufficient market promotion.The main reasons are BOAN’s Boyou the marketing concept of Nuo’s anti-tumor drugs needs to be in line with international standards,marketing incentives and control need to be organically coordinated,and marketing support capacity building is not effective.This article first introduces the organization,personnel and specific marketing strategies of BOAN’s Boyounuo anti-tumor drug marketing,focusing on the marketing of BOAN’s Boyounuo anti-tumor drug,which is mainly reflected in the innovation of anti-tumor products.Insufficient,insufficient product price differentiation,single marketing channels,inadequate marketing promotion,etc.,the main reasons are that BOAN’s Boyouno anti-tumor drug marketing concept has yet to be in line with international standards,and market competition pressure is relatively high.The market positioning is relatively vague,the construction of highend talents in the pharmaceutical business is not effective,and the marketing capabilities of the product business are not in place.Secondly,combining the current supply status of BOAN’s Boyouno anti-tumor drugs and the actual needs of consumers,through a comprehensive analysis of the internal and external environment,according to the position of the competitors’ existing products in the market,BOAN’s Boyou is proposed.Regarding to the degree to which customers attach importance to the characteristics or attributes of Boyouno’s products,Boyouno’s anti-tumor drugs should create a distinctive and impressive product image and clarify brand value around the market direction of anti-tumor treatment.,Give full play to the cost-effective positioning,expand market promotion,deepen the medical market,accurate patient portraits,strengthen clinical recommendations,and occupy a relatively high market share as soon as possible.Third,the reform measures of BOAN’s anti-tumor drug marketing strategy are proposed.In terms of product strategy,it promotes product technology innovation and strengthens product life cycle management and control;in terms of price strategy,the overall implementation of high quality and high price,and promote market competition Differentiated prices;in terms of channel strategy,expand offline agency channels and strengthen channel incentive management and control;in terms of promotion strategy,increase market promotion efforts and strengthen brand promotion.Finally,BOAN company Boyouno’s anti-tumor drug marketing strategy implementation guarantee measures are put forward.Specifically,BOAN company must strengthen organizational guarantees,build Boyouno project promotion team,optimize the optimization of marketing departments;strengthen human resource guarantees,and science Deploy a staff team,strengthen customer service personnel training;strengthen information technology guarantees,improve customer information systems and dealer information systems;strengthen corporate culture guarantees,cultivate compliance culture,and expand corporate culture expansion to promote BOAN’s anti-tumor The drug has achieved good marketing performance in the future development,and at the same time,it has some enlightenment for the marketing of other anti-tumor pharmaceutical companies in my country.