Research On Customer Identification And Marketing Strategy Of Digital Pastoral Project Of H Company

Now,in the context of economic modernization and rapid development of information technology,the country is actively using big data,cloud computing,the Internet of Things and other high-tech means to promote the transformation and upgrading of various industries,so as to enhance China’s comprehensive strength,and the smart agriculture industry is also gradually booming.The organic combination of smart agriculture and the development of the times will help to promote the development of China’s agriculture,and rapidly transform from the traditional agricultural development to modern agriculture.For the smart agriculture market with broad development prospects,Company H needs to accurately identify customers,identify the target market,and timely improve and optimize its marketing strategy in the smart agriculture sector,so as to rapidly enhance the competitiveness of the enterprise in the industry,so as to seize new market opportunities and make its efforts to move towards the goal of leading the industry.At the same time,with the help of digitalization,we will explore a new round of sharing economy,make good use of scientific and technological innovation,and boost rural revitalization to achieve common prosperity.This article will mainly analyze the customer composition,competitors,marketing environment,problems and causes of H Company’s digital garden project through its current situation and problems;Through customer identification analysis,customer group analysis,customer characteristics analysis and customer demand analysis are carried out;Through customer relationship management and STP analysis method,the market segmentation,target market selection and market positioning of H Company’s digital garden project are carried out to carry out relevant research and formulate reasonable marketing strategies;At the same time,make full use of the 6P marketing theory,combined with the research analysis and results of the previous parts,put forward marketing mix strategies such as product,price,channel,promotion,political power,public relations,etc.,and finally formulate corresponding implementation goals and progress plans,so as to effectively implement and control them under the condition that adequate safeguards are provided.This paper mainly uses the customer management theory,STP theory and marketing strategy combination theory,combined with the actual situation of H Company’s digital garden project,to conduct a comprehensive analysis to develop a reasonable marketing strategy,hoping to lay a good foundation for the future development of the company,and also hopes to provide some meaningful experience and reference for relevant enterprises in the smart agriculture industry.