Research On Marketing Strategy Of YH Chain Catering Enterprise Dalian Branch

YH chain catering enterprise Dalian branch is a local enterprise in Dalian and has a relatively perfect internal management system and quality control system.However,in the face of the continuous growth of raw materials,rent,labor and other expenses,the repeated epidemic in recent years,the impact of takeout distribution,the continuous strengthening of the "internal roll" phenomenon in the catering industry,the operation of the enterprise is also under pressure,and the stores that have been operating well have also suffered losses.Facing domestic and foreign troubles,YH chain catering enterprise Dalian branch needs to timely analyze the marketing environment,understand its own business advantages and disadvantages,formulate scientific marketing strategies,and better participate in the market competition of chain catering industry.Combined with the research results of this paper,YH chain catering enterprise Dalian branch can more accurately analyze and judge the internal marketing resources and external marketing environment,timely analyze the marketing problems and causes,and formulate scientific marketing strategies.YH chain catering enterprise Dalian Branch will enrich the product structure,better attract customers at meal prices,create online and offline collaborative marketing channels,and improve the promotion strategies,To help YH chain catering enterprises Dalian Branch improve its marketing competitiveness in an all-round way,other chain catering enterprises in Dalian can also adjust and optimize their marketing strategies in combination with the marketing framework of chain catering enterprises proposed in this paper,which reflects the industry value of this paper.Combined with pest,Porter’s five forces model,SWOT and other analysis tools,this paper analyzes the external marketing environment of YH chain catering enterprise Dalian Branch,and finds that the market competition faced by YH chain catering enterprise Dalian branch is relatively fierce.Taking so marketing strategy as the core and clarifying the market positioning,this paper puts forward the marketing strategy of YH chain catering enterprise Dalian branch from four aspects: product,price,channel and promotion,YH chain catering enterprise Dalian branch needs to further adjust and optimize its own marketing system.In order to ensure the marketing effect of YH chain catering enterprise Dalian Branch,this paper puts forward the guarantee measures for the marketing activities of YH chain catering enterprise Dalian Branch,so as to make the marketing system of YH chain catering enterprise Dalian branch more scientific.