The Study On Asia Pacific Marketing Strategy Of L Company LED Display Product

With the development of economy and social progress,the demand for LED display screen in the global consumer market is increasing day by day.After years of development and competition in European and American markets,the relationship between supply and demand has become stable,and the layout of marketing network has been basically finalized.The development of the Asia Pacific market started relatively late,and its growth potential has become increasingly prominent in recent years,becoming a place for businesses.As a leading enterprise in the industry,if L company wants to take the lead role in the Asia Pacific market,seize more market share and improve enterprise profits,it needs to deeply adjust its marketing strategy according to the specific situation of the Asia Pacific market and find a development road suitable for the Asia Pacific market.Founded in 2008,L company is a LED display company integrating R & D,production,sales and service.As the existing product categories and product pricing fail to accurately match the market demand,and the brand publicity,marketing and channel construction are not so perfect,the current sales performance and profits of L company in the Asia Pacific market fail to meet the expectations.This dissertation will take the LED display industry where L company is located as the research background,deeply understand the marketing situation and problem presentation of L company in the Asia Pacific market,and provide assistance for L company to establish long-term sustainable cooperative relationship with customers and cultivate customers’ brand loyalty based on the guidance of classic marketing theories such as STP and 4P.It is hoped that this will improve the sales performance and market share of L company in the Asia Pacific market,so as to create greater profit space.By using PEST tool,this dissertation analyzes the macro background of the social,economic,cultural and technological development of the Asia Pacific market,as well as the current situation and possible future development trend of the LED display industry.Then,with literature research,field research and expert interview,this dissertation analyzes the internal environment of L company from the perspectives of enterprise organizational structure,module distribution channel,product pricing strategy and regional market division,and finds out the main reasons for the marketing problems of L Company: the product types fail to meet the market demand,the product pricing is higher than the market purchasing power The sales channel is single,and the brand publicity and promotion are not perfect.Then,SWOT analysis is carried out to study the advantages and disadvantages,opportunities and challenges faced by L company.Then,based on STP theory,this dissertation studies the market segmentation,and makes an in-depth discussion on how to select the target market,clarify the product positioning,formulate appropriate marketing objectives and improve the existing marketing strategy system.Through the rational application of product strategy,pricing strategy,channel strategy and promotion strategy,a set of specific and effective marketing system solutions are tailored for L company.Finally,this dissertation studies and summarizes how to implement and ensure these strategies from the perspectives of system,technology,finance and personnel,combined with the actual situation of enterprise internal management and operation.Through this series of research,I hope to help L company focus on analyzing the marketing strategy of its LED display business in the Asia Pacific market,improve internal management,stimulate the enthusiasm of salespeople,and improve sales performance and market share under the guidance of the company’s strategy,so as to promote the improvement of sales performance and economic benefits of the enterprise.