In recent years,with the improvement of China’s personal consumption potential and national economic strength,the consumption concept of Chinese people is also improving day by day.As the most important battlefield,China’s consumer financial market shows exponential growth.As the main force of national finance,commercial banks have begun to transform into the battlefield of consumer finance since 2015.Since its successful listing in2016,J rural commercial bank has put forward the strategy of vigorously developing consumer finance business since 2017,and is committed to creating more efficient development through retail digital transformation.This study,combined with the reality of J rural commercial bank’s consumer finance business,is carried out with the idea of raising problems,analyzing problems and solving problems,including five parts.At present,J rural commercial bank’s rapidly growing consumer finance business situation is in sharp contrast to its backward risk management ability.It is not difficult to see that J rural commercial bank has certain hidden dangers in consumer finance business risk management,and improving J rural commercial bank’s consumer finance business risk management has also become an urgent problem to be solved.This study summarizes four problems: lack of innovation in management structure,single risk evaluation index,low efficiency of information processing and non-standard management process.After analyzing the backward progress,this paper puts forward the countermeasures to improve the risk management of J rural commercial bank’s consumer finance business,mainly including improving the organizational management structure,determining the risk evaluation index,improving the data processing ability,improving the business management mode,and a series of guarantee measures to improve the efficiency.For the banking industry,risk management is a dynamic and continuous subject.It is hoped that this study can provide a feasible scheme for J rural commercial bank in the risk management of consumer finance business,and provide a positive reference for the same industry in carrying out the business in the same sector. |