Research On Marketing Strategy In China Of C Company

In the information age of big industry,due to the acceleration of environmental changes in the medical industry,the competition pattern is constantly integrated,especially by the impact of the Internet era,the enterprise’s sales model is facing challenges at any time.Since C company entered the Chinese market in 1975,the medical industry has developed rapidly in China.The COVID-19 pandemic in 2020 has brought uncertainties and challenges to the global economy.As "precision medicine",digitalization and AI technologies proposed in the medical industry several years ago are also flourishing during and after the epidemic,China Medical Device Industry Association has also proposed a new concept of "double circulation" in 2020.In the future,the whole medical industry will also usher in a critical period of exploring new business forms and coruscating new impetus.The research conclusion is to discuss that with the acceleration of economic environment changes,the exploration and development of marketing innovation mode is to find the problems of their own enterprises,Moreover,the research on the marketing strategy of C company can provide reference for other companies with similar marketing problems in the entire imaging medical industry.This thesis according to the marketing management of 4P,STP,big customer marketing,channel marketing theory as the foundation,through PEST analysis tools,such as from their own advantages,its disadvantages,marketing opportunities and external threats four aspects for marketing innovation model segmentation and positioning,promote the innovation and improvement of enterprise marketing mode in the rapidly changing era,and drive enterprises to shape a diversified and open marketing mechanism.Find C company’s marketing strategy more suitable for the Chinese market,adjust products,prices,channels and promotion strategies,and make use of organizational structure optimization,talent planning and support,and information management to ensure the implementation of the strategy.The theoretical significance of this thesis is to provide more verification and exploration for relevant medical enterprises through in-depth study and discussion of C company’s current marketing strategy.so as to formulate their own sales goals and execution plans according to the enterprise’s own situation.