Research On Business Model Transformation Of Fengxiang Road Business Department Of HT Securities

Since the establishment of the Shanghai Stock Exchange and the Shenzhen Stock Exchange in 1990,China’s securities industry has prospered and developed for more than30 years,but the rapid development has also exposed many problems.With the continuous opening of the capital market,the accelerated inflow of international capital and the internationalization of investors,the operating environment of China’s securities industry has undergone major changes,and industry competition has become increasingly fierce.In the early stage of industry development,the traditional brokerage business with "high commission" Under serious constraints,how to get rid of the traditional brokerage business service model,whether it is industry innovation or product service innovation,major securities companies are faced with the dilemma of how to innovate and transform their business models.As one of the important components of my country’s capital market,the securities business department is also the basic unit of major securities companies.It is naturally at the forefront of reform and innovation.According to the current regulatory environment and relevant policies,the sales department needs to realize the transformation and upgrading of the real business model and core products and services,provide continuous driving force for the revenue growth of the sales department,and break the deadlock that the decline in commission income leads to the simultaneous decline of the overall revenue of the sales department.This paper takes the Fengxiang Road Sales Department of HT Securities as the research object,fully analyzes the current operating status of the sales department,uses relevant theories to elaborate on the current problems of the sales department,and then uses SWOT analysis tools to analyze the advantages and disadvantages of the sales department itself Analyze the opportunities and challenges that may be encountered externally,so as to provide specific measures for the transformation and innovation of the business department.This article intends to use the literature analysis method and case analysis method.It is hoped that through the research of this article,it will help the transformation of the Fengxiang Road branch of HT Securities,improve related services,and enhance the overall profitability of the branch,so as to further adapt to the changing market environment and needs,and ultimately improve the The core competitiveness of the sales department.At the same time,it also provides a certain reference and reference for the transformation and innovation of the business models of other securities branches in my country.