Research On Optimization Of Sales And Operation Plan(S&OP) Of YZ Company

With the rapid development of science and technology and the globalization of economic development,enterprises are facing an increasingly complex environment,competition and challenges.Only by forming the optimal allocation of supply chain resources and realizing the overall improvement of supply chain value,can enterprises be in an advantageous position in the competition.How to accurately predict the future demand,how to integrate internal and external resources,how to improve and improve the operation mechanism and reduce the operation cost,how to make scientific and rational decisions on key and important issues,and how to maintain the balance between supply and demand while meeting customer orders have become the key factors affecting the comprehensive strength of enterprises.In the current market environment,supply chain competition has replaced enterprise competition.The importance of supply chain management has been recognized by more and more manufacturing enterprises,and has been listed as an important strategy for enterprise development.As a high-level decision-making tool of supply chain management,sales and operation plan(S&OP)can effectively undertake the strategic objectives and business objectives of the enterprise,make all departments work together towards the same goal,and avoid affecting the overall benefits of the enterprise due to the unauthorized ownership of individual departments.While improving customer satisfaction,help enterprises balance supply and demand,reduce working capital,shorten the response time to the market,improve production efficiency and reduce risks,and finally enable enterprises to enhance their competitiveness,seize higher market share,increase operating income and obtain better and faster development.Firstly,this paper expounds the relevant concepts and theoretical basis of supply chain management,sales and operation planning,demand forecasting and so on,summarizes and summarizes the research status at home and abroad,then discusses the emergence of supply chain management,reviews and combs the development process of supply chain planning,introduces the advanced decision-making tool of supply chain-sales and operation planning(S&OP),and then takes the sales and operation planning of YZ company as the research topic,Combined with the characteristics,development status and future development direction of YZ company’s industry,use the methods of literature research,case analysis and interview to find out the problems existing in the S&OP management process of YZ company,analyze the problems,and put forward the optimization scheme in line with the strategic development objectives of YZ company.Including clarifying the position of S&OP in the organization,strengthening the cognition of S&OP,optimizing the organizational structure,process and management mechanism of S&OP,promoting information sharing,optimizing the risk supervision and early warning mechanism of industrial chain,and incorporating the implementation status of S&OP into KPI assessment.Finally,the research conclusions of this paper are summarized,and the possible problems and application prospects of S&OP in the future are prospected.Through the research on the optimization of YZ company’s sales and operation plan,the problems,improvement directions and strategies in YZ company’s management are clarified,which provides new ideas and methods for YZ company to further improve and strengthen the application level of S&OP,and helps YZ company to continuously improve its operation and management ability and maintain and expand its competitive advantage in the global competition.