The Operation Logic Of Transactional Sharing Economy

With the widespread use of mobile internet technology,the concept of moderate consumption and sustainable development has been widely accepted and followed,and the sharing economy has grown significantly as a form of economy that aims to give full play to the residual use value of goods.In the early stages of the introduction of the sharing economy into Chinese society,various forms of the sharing economy emerged,but many problems and oddities ensued.Among the many forms of sharing economy,"transactional sharing economy" is an important form of sharing economy,which refers to the one-to-one exchange of goods,services,and money through a sharing platform.In the face of the mobility characteristics of the transactional sharing economy,which emphasizes the right to use but not the right to own,the traditional theoretical system of the solid state economy can no longer meet the new requirements of the operation of the contemporary transactional sharing economy.Based on the two dimensions of liquid consumption and community consciousness,this study adopts a qualitative research method to empirically investigate the operation logic of the transactional sharing economy.First,"liquid consumption" is the "form"(external characteristics)of the transactional sharing economy,which has the characteristics of "lightness," "fluidity," and "flow.First," liquid consumption " is the " form "(external characteristics)of the transactional sharing economy,which has three characteristics: " lightness "," mobility " and " instantaneousness ",each of which corresponds to the three characteristics of the transactional sharing economy,which is based on the Internet platform and the dematerialization of goods,the continuous flow of the right to use and own goods,and the quick disposal of goods without waiting.Second,the " sense of shared community " is the " meaning "(the inner spirit)of the transactional sharing economy,with " membership attribution," " platform-based interaction,"and " platform-based interaction.It has four dimensions: "membership belonging","platform-based interaction","awareness of integration needs" and "cycle of intimacy",which correspond to the four stages of the emergence,formation,operation and maintenance,and development of shared community consciousness of participants in the transactional sharing economy.These four dimensions correspond to the four stages of the emergence,formation,operation and maintenance,and development of the transactional sharing economy.Third,there are two kinds of logic in the operation of the transactional sharing economy: in the generation stage,when the transactional sharing economy was first introduced to China,the logic of "form" drives "meaning",and in the development stage,when the government,enterprises,and individuals consciously integrate the transactional sharing economy into the Chinese reality.At the stage of development,when the government,enterprises and individuals consciously explore the development path of China’s transactional sharing economy,the logic of "intention" feeds "form".It is not only a light and fluid consumption model,but also a prism of social change,reflecting the contradictory unity of consumers’ rational choices in pursuit of value maximization and emotional intimacy in satisfying needs in a risky society.