Research On The Promotion Of Customer Brand Value Of Company J In The ERA Of 5G Communication

Every generation of communication technology in the past has brought great changes to social life.The form of the first generation of mobile communication is analog communication,which opened the mobile era of communication.The form of the second generation of mobile communication is digital communication,communication services based on voice and text messages have developed rapidly;The form of the third generation of mobile communication is mobile Internet,which combines mobile terminals with the Internet.The form of the fourth generation of mobile communication is mobile broadband,which comprehensively innovates the Internet of mobile phones.In today’s 5G era,5G technology will build an interconnected world of everything,providing different types of services for different customers and scenarios.Under the background of saturation of communication user market and transfer network between operators,the era of stock competition has also come.Under the background of 5G era and stock competition era,this paper will focus on Company J,a provincial branch company of CMCC,and specifically study its customer brand.Company J has three major customer brands,they are Q brand,S brand,D brand,which started and prospered in 2G era,weakened in 3G era,retired in 4G era,and restarted in 5G era.Based on the analysis of J Company’s marketing environment,customer brand status quo and competitors,this paper obtains the problems existing in J Company’s customer brand,and proposes the strategy and corresponding safeguard measures for J Company’s customer brand value enhancement in the 5G era.The research in this paper implements the decision and deployment of 5G development made by the state and Jiangxi Province.The research conclusion can improve the competitiveness of Company J in the telecom operator market of Jiangxi province,and can also serve as a reference for peers in similar situations.