The X Hotel ’Assessment And Reform’ Quality Management Improvement Research

At present,the degree of fierce competition in the hotel industry is white-hot,and the homogenization of the hotel in the market is very serious.As a luxury hotel opened in 2015,X Hotel is facing fierce competition and is in urgent need of increasing its recognition and persuasion on the basis of its existing competitive advantages.It is necessary to continuously establish customer and market oriented,technological innovation as the starting point,through strengthening quality awareness,continuous improvement of product and service quality to achieve the purpose of "improving quality and efficiency",improve brand recognition.The evaluation standard of China Quality Award takes excellent performance as the quality management concept,and its quality concepts of quality,brand image,innovative management,continuous improvement and future-oriented play an important role in the quality management of X Hotel.Therefore,Based on the X hotel eligible quality prize of China as an opportunity to achieve the purpose of promote renovation through evaluation and comparative analysis with the Chinese quality prize in X hotel,may affect the research of the factors,to shorten the service quality gap,thus to improve the X hotel service quality put forward the countermeasures and Suggestions.This paper expounds the research background and research significance,made an overview of the importance of hotel quality management.On this basis,through the analysis of the X hotel service quality situation,find out the characteristics and problems of the X hotel quality management,and promote renovation through evaluation,found that the X hotel with China quality award possible differences between each evaluation index,put forward the corresponding measures to promote the X hotel quality management improvement.By participating in the evaluation of China quality award this initiative,the use of scientific methods to examine and solve the problems of service quality management,this paper will provide different degrees of reference and reference for the hotel industry in our city.